Traditional college counseling often falls short in addressing the unique challenges faced by students today. Project Clay is here to change that. By offering a personalized mentorship model that connects learners with “elder siblings,” the platform aims to make learning and guidance more accessible, relatable, and impactful. Project Clay Shark Tank India Season 4 pitch resonated with the Sharks, resulting in a successful deal. Here’s a comprehensive look at Project Clay’s innovative approach, their Shark Tank journey, and what’s next for them.
Know about Project Clay

Project Clay is a mentorship platform designed to provide personalized guidance to students and young learners. Unlike traditional college counseling, which can be impersonal and expensive, Project Clay matches learners with mentors—fondly referred to as “elder siblings”—who guide them through skill development, career exploration, and personal growth. The goal is to create an accessible and transformative mentorship experience.
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Project Clay Shark Tank India Season 4 Pitch
On Shark Tank India Season 4, the founders of Project Clay highlighted the challenges in traditional guidance systems and how their platform addresses these gaps. By pairing learners with relatable mentors who understand their struggles and goals, Project Clay offers a practical, empathetic solution to navigating education and career challenges.
Investment Details
Company | Project Clay |
Founders | Dyumna Madan |
Website | www.projectclay.com |
Season | Shark Tank India Season 4 |
Original Ask | ₹ 15 Lakhs for 10% Equity at a ₹1.5 Crore Valuation |
Investment Secured | Yes |
Deal | ₹ 15 Lakhs for 10% Equity |
Investor | Namita Thapar |
Project Clay Winning Moment
Namita Thapar, impressed by the founders’ vision and the potential of their platform, decided to invest in Project Clay. Her mentorship and investment bring valuable resources and guidance to help the company grow and make mentorship more accessible to students across India.
Why Project Clay Stands Out
- Relatable Mentors: By connecting learners with “elder siblings,” Project Clay fosters a supportive and understanding mentorship experience.
- Affordable and Accessible: The platform’s model makes mentorship cost-effective and reachable for a larger audience.
- Focus on Personal Growth: Beyond academic guidance, Project Clay emphasizes holistic development, helping learners build skills and confidence.
What’s Next for Project Clay?
With Namita Thapar’s investment and mentorship, Project Clay plans to:
- Expand its network of mentors to cater to more learners across India.
- Develop new tools and resources to enhance the mentorship experience.
- Promote awareness about the importance of personalized guidance through strategic marketing.
FAQs
Project Clay connects learners with “elder siblings” mentors who provide personalized guidance for skill development and personal growth.
Namita Thapar invested ₹ 15 Lakhs for 10% equity in Project Clay during Shark Tank India Season 4.
The founders initially asked for ₹ 15 Lakhs in exchange for 10% equity at a valuation of ₹1.5 Crore.
Project Clay’s focus on relatable mentorship and affordable guidance sets it apart from traditional college counseling models.
You can visit the Project Clay website to explore their services and learn about their mission.