Chokhat is redefining home decor with handcrafted designer products that bring a sense of belonging and comfort. Their mission is to make high-end design accessible and budget-friendly, ensuring that elegance and craftsmanship don’t come at an exorbitant cost. Chokhat Shark Tank India Season 4 pitch secured them a strategic investment, setting the stage for significant growth.
Know about Chokhat
Chokhat specializes in affordable handcrafted designer products that add beauty and warmth to homes. Their offerings focus on:
- Intricate Craftsmanship: Designed with precision and attention to detail.
- Affordable Luxury: Bringing high-end aesthetics at reasonable prices.
- Cultural Essence: Inspired by traditional and contemporary designs to suit diverse tastes.
Their goal is to make exquisite design accessible to everyone while celebrating artistry and tradition.
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Chokhat Shark Tank India Season 4 Pitch
On Shark Tank India Season 4, the founders of Chokhat presented their vision of affordable designer decor that resonates with customers looking for quality and aesthetics without breaking the bank. Their unique approach and passion for handcrafted products caught the attention of the Sharks.
Investment Details
| Company | Chokhat |
| Founders | Prachi Bhatia |
| Website | https://www.chokhat.in/ |
| Season | Shark Tank India Season 4 |
| Original Ask | ₹ 50 Lakhs for 7% Equity at a ₹7.14 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 30 Lakhs for 10% Equity |
| Investor | Anupam Mittal and Peyush Bansal |
Chokhat Winning Moment
Anupam Mittal and Peyush Bansal recognized Chokhat’s potential to bridge the gap between affordability and high-end design. Their ₹ 30 Lakh investment for 10% equity will help the company expand its product line, enhance brand awareness, and scale operations.
Why Chokhat Stands Out
- Premium Handcrafted Products: Each item is made with precision and attention to detail.
- Affordable Designer Decor: High-end aesthetics at a price that fits most budgets.
- Market Potential: Growing demand for unique and customized home decor.
What’s Next for Chokhat?
With investment from Anupam Mittal and Peyush Bansal, Chokhat plans to:
- Expand its collection to include more handcrafted luxury home decor items.
- Scale its online presence for better customer reach and engagement.
- Strengthen collaborations with artisans to promote sustainable craftsmanship.
FAQs
Chokhat offers handcrafted designer home decor products that combine affordability with luxury.
Anupam Mittal and Peyush Bansal invested ₹ 30 Lakhs for 10% equity during Shark Tank India Season 4.
The founders initially asked for ₹ 50 Lakhs in exchange for 7% equity at a valuation of ₹7.14 Crore.
Chokhat stands out for its high-quality handcrafted decor that blends affordability and premium design.